CIGARETTE MARKETING SCENARIO The Marketing of Cigarettes, a Legal Product, Has a Storied

CIGARETTE MARKETING SCENARIO
The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continue to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package.
-Refer to Cigarette Marketing Scenario. Cigarettes provide hedonic value to smokers but are harmful in the long run. Which type of product does this represent?

A) deficient product
B) salutary product
C) pleasing product
D) desirable product
E) bipolar product