The company's marketing information system should be a cross between what managers think they need,what managers really need,and ________.
A) what the marketing research department is able to do
B) what consumers are willing to share
C) what the competition is doing
D) what is acceptable industry practice
E) what is economically feasible

Question

Quizplus · Accepted Answer

The marketing information system should balance managers' needs with what is economically feasible to ensure that the system is practical and sustainable.

The Company's Marketing Information System Should Be a Cross Between