By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade's sales reps have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.
A) sales information systems
B) order-to-payment cycles
C) cookies
D) cohort segmentation
E) competitive intelligence gathering

Question

Quizplus · Accepted Answer

The use of handheld devices with bar-code readers and Internet connections is an example of technology being used to improve sales information systems, specifically inventory tracking and assessment. This technology allows for more efficient tracking of inventory and frees up time for sales reps to interact with customers, ultimately improving their ability to sell products.

By Equipping Its Sales Force with Handheld Devices with Bar-Code