A high market-penetration index suggests that ________.
A) a substantial growth potential exists for all firms in the market
B) there will be increased costs of attracting the few remaining prospects
C) mistakes have been made in selecting the correct promotional alternatives
D) the price of the product or service is too high with respect to competition
E) it would be great time to expand distribution outlets

Question

Quizplus · Accepted Answer

A high market-penetration index indicates that most potential customers have already been reached, meaning there are few remaining prospects, which can increase the cost of acquiring new customers.

A High Market-Penetration Index Suggests That ________