The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs.________ is about mixing and matching marketing activities to maximize their individual and collective effects.
A) Personalizing marketing
B) Individualizing marketing
C) Globalizing marketing
D) Institutionalizing marketing
E) Integration marketing

Question

Quizplus · Accepted Answer

Integration marketing is the concept of coordinating all marketing activities to work together in a cohesive manner to achieve the desired results. This approach involves bringing together various elements of marketing such as product development, pricing, promotion, and distribution to achieve the desired marketing objectives. It is focused on creating a seamless, consistent experience for customers across all touchpoints, resulting in stronger brand recognition and customer loyalty. Therefore, integration marketing is a more contemporary and comprehensive approach that goes beyond the traditional marketing mix concept.

The Traditional "Marketing-Mix" Concept and the Notion of the "Four