One of the market leader strategies for expanding the total market is to focus on more usage.Two avenues are open for doing this: increasing the frequency of consumption or ________.
A) increasing adherence to everyday low pricing
B) decreasing the number of product returns
C) increasing the level or quantity of consumption
D) increasing the level of promotional expenditures relative to market share percentage
E) decreasing sales-related expenses

Question

Quizplus · Accepted Answer

Increasing the level or quantity of consumption is the other avenue for expanding the total market. This can be done by encouraging customers to consume more of the product or increasing the size of products or packages, offering promotions like buy-one-get-one-free, or offering incentives for bulk purchases. Adherence to everyday low pricing, decreasing product returns, increasing promotional expenditures or decreasing sales-related expenses may not directly impact the frequency or level of consumption by customers.

One of the Market Leader Strategies for Expanding the Total