All of the following are considered market follower strategies EXCEPT ________.
A) counterfeiter
B) cloner
C) imitator
D) innovator
E) adapter

Question

Quizplus · Accepted Answer

Innovator is not a market follower strategy as it indicates a company that is constantly introducing new and original products or services. Counterfeiter, cloner, and imitator are all market follower strategies as they involve copying or imitating the strategies or products of a market leader. Adapter is also a market follower strategy as it involves adapting to changes in the market rather than leading those changes.

All of the Following Are Considered Market Follower Strategies EXCEPT