In satisfying customer needs,a ________ marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond.Sony is a good illustration of such a marketer.
A) responsive
B) anticipative
C) combative
D) manipulative
E) creative

Question

Quizplus · Accepted Answer

The statement highlights a marketer who goes above and beyond what customers have explicitly asked for and instead creates innovative solutions that the customers embrace enthusiastically. This type of marketer is often called a creative marketer. Sony's history of introducing iconic products like the Walkman and PlayStation, which customers did not know they needed until they saw them, makes them an excellent example of a creative marketer. Therefore, option E is the correct choice.

In Satisfying Customer Needs,a ________ Marketer Discovers and Produces Solutions