The first step to retail category management is to ________,which means deciding where to draw the line between product categories.

Question

Quizplus · Accepted Answer

In the first step of retail category management, defining the category is crucial as it sets the foundation for all other decisions related to the management of the category. It involves deciding which products belong in the category and where to draw the boundary lines between different categories. Setting goals, choosing the audience, figuring out tactics, and determining the category role come at a later stage of category management process.

The First Step to Retail Category Management Is to ________,Which