A retailer's real challenge begins after defining the store's product assortment,and that is to develop a product-differentiation strategy.

Question

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Once a retailer has defined their product assortment, they need to differentiate their products from their competitors' offerings through various strategies such as pricing, quality, design, packaging, and promotions. This is the key to building a strong brand and attracting and retaining customers.

A Retailer's Real Challenge Begins After Defining the Store's Product