Which of the following is not one of the benefits of benchmarking?
A)Helps identify the best business or functional practices to include in a firm's business plans.
B)Determines internal customer needs and wants.
C)Breaks down a reluctance to change.
D)Serves as a source of market intelligence.
E)Uncovers a previously unrecognized technological breakthrough.

Question

Quizplus · Accepted Answer

Determining internal customer needs and wants is more directly a function of internal analysis and customer feedback mechanisms rather than benchmarking. Benchmarking typically involves comparing a company's processes, practices, or performance metrics to those of leading companies to identify areas for improvement, rather than focusing on internal customer needs and wants.

Which of the Following Is Not One of the Benefits