The practice of directly contrasting a firm's product with the product of a competitor is called
A) comparative advertising.
B) puffery.
C) the taste test approach.
D) denigration.

Question

Quizplus · Accepted Answer

Comparative advertising is the practice of directly contrasting a firm's product with the product of a competitor. This technique is often used to demonstrate why the firm's product is superior to its competitors. Puffery refers to exaggerated or subjective claims about a product that cannot be proven or substantiated. The taste test approach involves blind taste tests to determine which product consumers prefer. Denigration involves the practice of disparaging a competitor's product, rather than directly comparing it with your own.

The Practice of Directly Contrasting a Firm's Product with the Product