The traditional term that was used for advertising located in novel locations (now called ad creep) was
A) ambiguous advertising.
B) stealth marketing.
C) ambient advertising.
D) undercover promotion.

Question

Quizplus · Accepted Answer

The traditional term that was used for advertising located in novel locations is ambient advertising. Ambient advertising refers to placing ads in unusual or unexpected places where you wouldn't normally see advertisements, such as on park benches, sidewalks, or even on coffee cups. This type of advertising is meant to catch people off guard and make a lasting impression. It is now often referred to as ad creep, implying the invasive nature of such advertising. The other options, such as ambiguous advertising, stealth marketing, and undercover promotion, do not accurately describe this form of advertising.

The Traditional Term That Was Used for Advertising Located in Novel