The management of Irving Inc., an apparel company based in Letonia, decides to expand the company's operations to several other countries. Given this information, which of the following strategies can be adopted by the management to succeed in the foreign environment?
A)It can sell the same clothes it sells in its home country in the other countries.
B)It can modify its Web site according to the foreign countries' cultures.
C)It can limit personal selling to buyers in the foreign countries.
D)It can solely rely on free translation software to translate slogans and instructions.

Question

Quizplus · Accepted Answer

Modifying the company's Web site according to the foreign countries' cultures will help the company to better target the local customers, and can increase their online presence, which is very important in today's global economy. Selling the same clothes from the home country may not work in the other countries, given the differences in consumer preferences, needs, and buying habits. Limiting personal selling can limit the company's reach and impact in the foreign markets. Relying solely on free translation software may lead to inaccurate translations and cultural misunderstandings, which can harm the company's image and reputation.

The Management of Irving Inc