Which of the following is an individual characteristic that influences a person's buying decisions?
A)Gender
B)Culture
C)Motivation
D)Learning

Question

Quizplus · Accepted Answer

Gender is an individual characteristic that can influence a person's buying decisions. For example, men and women may have different preferences for products, and may be influenced by different marketing messages.

B) Culture 
 Culture is a broader societal characteristic that can also influence buying decisions. This can include things like shared values, beliefs, and customs that affect what products people buy and how they buy them.

C) Motivation 
 Motivation is an internal characteristic that can drive a person to make a purchase. This can include things like a desire to fulfill a need or want, to achieve a goal, or to satisfy a personal preference or taste.

D) Learning 
 Learning can also influence buying decisions, as people may change their preferences and behaviors based on experience, exposure to new information or stimuli, or other factors.

Which of the Following Is an Individual Characteristic That Influences