A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.
A)product line reeling
B)product line extension
C)product line classification
D)product line contraction

Question

Quizplus · Accepted Answer

Product line extension occurs when a company adds products to an existing product line to compete more broadly in the industry. Product line reeling is not a common term, product line classification refers to the method of classifying the different products in a line and product line contraction refers to reducing the number of products in a line.

A _____ Occurs When a Company's Management Decides to Add