In the context of the new-product development process, which of the following statements is true of screening?
A)It eliminates ideas that are inconsistent with an organization's new-product strategy.
B)It calculates preliminary figures for demand, cost, sales, and profitability.
C)It involves getting consumer reactions to visual representations of a proposed product.
D)It involves making cosmetic or functional changes to existing products.

Question

Quizplus · Accepted Answer

Screening is the first step in the new-product development process, which involves evaluating new product ideas to eliminate those that are inconsistent with an organization's new-product strategy. Option B refers to business analysis, option C refers to concept testing, and option D refers to product modification.

In the Context of the New-Product Development Process, Which of the Following