In the context of product characteristics and the rate of adoption, which of the following statements is true of relative advantage?
A)It refers to the degree of difficulty involved in understanding and using a new product.
B)It refers to the degree to which a new product is consistent with existing values.
C)It refers to the degree to which a product is perceived as superior to existing substitutes.
D)It refers to the degree to which a product can be tried on a limited basis.

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which a product is perceived as superior to existing substitutes. It is an important factor in the rate of adoption of a new product as consumers are more likely to adopt a product if it is perceived as offering greater benefits or advantages over other products in the market.

In the Context of Product Characteristics and the Rate of Adoption