Doodle Inc., a renowned interior design services company, tries to increase its customer base through increased web presence. It regularly posts its interior decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. This results in electronic word-of-mouth advertising. Doodle uses social media as _____.

Question

Quizplus · Accepted Answer

Doodle Inc. is using social media to generate electronic word-of-mouth advertising, which is a form of earned media. Earned media refers to publicity gained through promotional efforts other than paid advertising, such as word-of-mouth recommendations, social media shares, or media coverage.