Which of the following statements is true of cooperative advertising?

Question

Quizplus · Accepted Answer

Cooperative advertising allows for manufacturers to share the cost of advertising with their retailers, resolving the problem of listing all dealers in national advertising. Option A is incorrect because cooperative advertising specifically allows for retailers to promote the manufacturer's lines. Option C is incorrect because the cost is shared between the manufacturer and retailer. Option D is incorrect because cooperative advertising can be used through various mediums such as radio, print, and digital.

Which of the Following Statements Is True of Cooperative Advertising