Every social venture, no matter its legal or financing structure, should include a marketing plan in its business plan, which consists of ____________________.

Question

Quizplus · Accepted Answer

A marketing plan in a social venture's business plan should include a market analysis to identify the target market and understand competitors' activities, a competitive analysis to gauge the business's position in the market, and a marketing strategy to promote the venture to the target audience. A user data bank may be useful, but it is not essential to a marketing plan. A personnel evaluation analysis is not relevant to a marketing plan.

Every Social Venture, No Matter Its Legal or Financing Structure