The key principle of Accessibility Theory is that ______.
A) People are rational and deliberate in how they go about deciding whether to perform a particular behavior
B) Attitudes produced by direct experience come more quickly to mind than attitudes acquired through indirect experiences
C) Attitudes will predict behavior if they can be activated from memory at the time of a decision
D) A persuasive message is most likely to change an individual's attitude when the message is directed at the underlying function the attitude serves

Question

Quizplus · Accepted Answer

The key principle of Accessibility Theory is that attitudes will predict behavior if they can be activated from memory at the time of a decision.

The Key Principle of Accessibility Theory Is That ______