A one-sided message presents one side an issue, while a two-sided message presents both sides. When is using a one-sided message more persuasive than using a two-sided message?
A) When the message is directed at audiences who strongly disagree with communicator's position
B) When the message is directed at audiences who strongly agree with the communicator's position
C) When the communicator needs to build credibility with the audience
D) Never; two-sided messages are always more persuasive

Question

Quizplus · Accepted Answer

Using a one-sided message is more persuasive when the audience already strongly agrees with the communicator's position. If the audience is already convinced, presenting both sides could introduce doubt or confusion. Therefore, there is no need to present a two-sided message.

A One-Sided Message Presents One Side an Issue, While a Two-Sided