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Restaurant Chain Internationalization (Scenario)

Question 80

Multiple Choice

Restaurant Chain Internationalization (Scenario)
The British restaurant chain, Winchester Fish & Chips (WFC) , is considering the idea of opening a restaurant in Sweden. The president of WFC believes worldwide demand for fish & chips is growing and that Sweden could be a profitable market in which the firm could internationalize. WFC executives are in the process of gathering information in preparation for a board meeting in which a vote will be taken on the plan to open a restaurant in Sweden.
-Which of the following, if true, best supports WFC's decision of entering the Swedish market?


A) The demand for fish & chips has grown steadily in the U.K. over the past few years.
B) In Sweden, restaurants selling fish & chips are no more popular than those that do not.
C) By boosting worldwide demand, globalization has incentivized business expansion.
D) Globalization encourages creativity and diversity in the workplace.

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