Restaurant Chain Internationalization (Scenario)
The British restaurant chain, Winchester Fish & Chips (WFC) , is considering the idea of opening a restaurant in Sweden. The president of WFC believes worldwide demand for fish & chips is growing and that Sweden could be a profitable market in which the firm could internationalize. WFC executives are in the process of gathering information in preparation for a board meeting in which a vote will be taken on the plan to open a restaurant in Sweden.
-Which of the following, if true, best supports WFC's decision of entering the Swedish market?
A) The demand for fish & chips has grown steadily in the U.K. over the past few years.
B) In Sweden, restaurants selling fish & chips are no more popular than those that do not.
C) By boosting worldwide demand, globalization has incentivized business expansion.
D) Globalization encourages creativity and diversity in the workplace.
Correct Answer:
Verified
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