Restaurant Chain Internationalization (Scenario)
The British restaurant chain, Winchester Fish & Chips (WFC), is considering the idea of opening a restaurant in Sweden. The president of WFC believes worldwide demand for fish & chips is growing and that Sweden could be a profitable market in which the firm could internationalize. WFC executives are in the process of gathering information in preparation for a board meeting in which a vote will be taken on the plan to open a restaurant in Sweden.
-Which of the following would be the most important to evaluate before WFC internationalizes its operations?

Question

Quizplus · Accepted Answer

Before internationalizing its operations, WFC needs to evaluate whether there is a market for fish & chips in Sweden. Global homogenization, or the blending of cultures and preferences across the world, could increase the likelihood that Swedes will be open to trying food from a different culture. Therefore, evaluating the potential demand in Sweden would be crucial for determining the success of WFC's internationalization plan. The other options are not directly related to the decision to internationalize operations in Sweden.