MERCOSUR (Scenario)
Bravo Luggage Company is a Latin American firm based in Buenos Aires, Argentina. Bravo has seen a sharp increase in orders over the last few months and needs to increase the amount of material imported from other countries. Currently, the materials used to manufacture Bravo luggage come from suppliers in Paraguay. Bravo managers have been approached by suppliers from Mexico and China who are both offering very competitive prices on materials.
-Which of the following questions would be most important for Bravo managers to evaluate when determining which supplier to use?
A) How will using non-South American material affect the Bravo brand name?
B) Will consumer buying decisions alter if Bravo sources material from Mexico instead of Paraguay?
C) What will be the cost of materials shipped from Paraguay, Mexico, and China?
D) Are other countries planning to join MERCOSUR in the near future?
Correct Answer:
Verified
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