Relationship management processes increase the value of existing customers by selling them more product.

Question

Quizplus · Accepted Answer

Relationship management processes focus on building strong relationships with existing customers to increase their loyalty and retention. By doing so, customers are more likely to purchase additional products or services, which can increase their lifetime value to the company. Therefore, relationship management processes can increase the value of existing customers by selling them more product.

Relationship Management Processes Increase the Value of Existing Customers by Selling