Once a train pulls out of a station, or an aeroplane takes off or a film starts, those seats are lost and can never be sold. Services are manufactured and consumed simultaneously; they cannot be stored either prior to or after the service encounter. This aspect of services is referred to as:
A) Variability
B) Intangibility
C) Perishability
D) Inseparability
Correct Answer:
Verified
Q2: Properties, which relate to those service characteristics
Q3: An event that occurs when a customer
Q4: Services are consumed at the point they
Q5: A series of sequential actions that lead
Q6: The gap between service quality specifications and
Q7: Where there is no prior history of
Q8: Trust is a key feature of personal,
Q9: Perceived risk is concerned with the expectation
Q10: Commitment is important because it implies a
Q11: Perceived value leads to an improved return
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