_________ organization enables greater management attention to the specific marketing requirements of different brands/services/products and a faster reaction to brand/services/products related changes (see also Kirka et.al, 2020).
A) Sales
B) Market
C) Functional
D) Brand

Question

Quizplus · Accepted Answer

A brand organization structure enables greater management attention to the specific marketing requirements of different brands/services/products and a faster reaction to brand/services/products related changes. This structure is focused on building and managing brand equity, which can result in increased customer loyalty and higher sales.

_________ Organization Enables Greater Management Attention to the Specific Marketing