What is not included under operations?
A) Creative brief
B) Media execution
C) Pre-testing
D) Contingency
Correct Answer:
Verified
Q23: A good proposition _
A) gives creatives an
Q24: _ is a paid form of communication
Q25: _ refers to a vertical decision involving
Q26: _ refer to specific media used to
Q27: If press is chosen as a media
Q29: The overall process of intermediate effects measurement
Q30: Physiological tests are done using
A) EEG.
B) microphones.
C)
Q31: _ requires the remembering of an ad
Q32: _ is an overall positive or negative
Q33: According to Nichols (2013) what does attribution
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