What is the difference between a corporate strategy and SBU strategy?
A) Both are the same.
B) Corporate is the overall goals of the business; often expressed in financial terms whereas SBU strategy is how to compete in individual product-markets and support the corporate strategy.
C) Corporate is the overall goals of the business; often expressed in financial terms whereas SBU strategy is for the organization's functional area.
D) Corporate strategy is how to compete in individual product-markets whereas SBU strategy is for the organization's functional area.
Correct Answer:
Verified
Q22: The phases in the book's marketing strategy
Q23: The 'how will we get there?' stage
Q24: The roots of strategy began in
A) the
Q25: What function does a strategy serve?
A) To
Q26: Strategy exists at multiple levels in an
Q28: What is the difference between an SBU
Q29: A strategy which exists at the SBU
Q30: A strategy which is limited to the
Q31: What is strategic planning?
A) It is a
Q32: The four basic elements of the strategic
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents