What Does Gottdiener's Concept of Theming Refer To

What does Gottdiener's concept of theming refer to?

A) The reliance on markers of cultural trends to organize policy making by city governments.
B) The study of political statements made by local officials in urban sociology.
C) The use of signs to sell experiences and the built environment to consumers via cultural motifs.
D) The redevelopment of neighborhoods organized around unique design trends.