Social media listening includes information about:
A) all customers
B) all users of social media
C) the companies that offer social media listening services
D) people who post on social media sites
E) Twitter users

Question

Quizplus · Accepted Answer

Social media listening refers to monitoring and analyzing social media channels for mentions of a brand, product, or service. This includes information about people who post on social media sites, which is option D. Social media listening does not necessarily include information about all customers or all users of social media, which are option A and B respectively. Option C, companies that offer social media listening services, is not relevant to what social media listening includes. Option E, Twitter users, is too specific and does not encompass all social media platforms.

Social Media Listening Includes Information About