George Gallup and Elmo Roper helped meet the growing demand for information about public attitudes.

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George Gallup and Elmo Roper were two prominent pollsters who played a significant role in developing public opinion polling as an industry in the mid-20th century. They helped meet the increasing demand for information about public attitudes by conducting polls and surveys for various organizations and media outlets.

George Gallup and Elmo Roper Helped Meet the Growing Demand