GI Joe: a Real American Hero Was an Animated Television

G.I. Joe: A Real American Hero was an animated television series based on Hasboro's G.I. Joe line of action figures. Rather than a single, eponymous character, G.I. Joe was an elite special mission unit of the United States military, reflecting the various dolls Hasboro sold under this name. Each had its own personality and specialized knowledge that aided in the seemingly eternal fight against Cobra Commander. As the young viewers got to know the different dolls on the show, they developed a personal connection that resulted in a desire to own those dolls they did not already have. Which media scholar theorized this end result of a children's television show based on a product?

A) David Serlin
B) Anne Friedberg
C) Heather Hendershot
D) Emile Zola