In U.S. supermarkets, store brands account for about 40% of unit sales.
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Q4: Direct price-off promotions are very successful as
Q5: Grocery retailer sales come from two main
Q6: Variety and department stores should have freeform
Q7: POP (point-of-purchase) displays draw customers' attention to
Q8: Rounded price-endings, such as $20 or $400,
Q10: Retailers' card-based loyalty programs do little other
Q11: The "double jeopardy" phenomenon, whereby the fewer
Q12: Price-off promotions usually you lose profit and
Q13: Direct price-offs are the best way to
Q14: Warranties act as an immediate incentive to
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