The brand or brand-item must be located within one of the two brand awareness boxes and in one of the four brand attitude boxes in the Rossiter-Percy Grid.

Question

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This statement is true. The Rossiter-Percy Grid is a tool used to analyze brand communication and placement, and involves plotting a brand or brand-item on a grid with four quadrants representing different levels of brand awareness and brand attitude. The brand must be located within one of the two Brand Awareness boxes (either high or low) and one of the four Brand Attitude boxes (either positive or negative, active or passive).

The Brand or Brand-Item Must Be Located Within One of the Two