rests on the assumption that "doing good" can be good for a business as well as for society

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This assumption is a key principle of strategic corporate social responsibility (CSR), which focuses on aligning social and environmental goals with business objectives for long-term success. Corporate citizenship and economic responsibility also relate to CSR, but do not necessarily emphasize the strategic aspect. The Global Reporting Initiative provides guidance on sustainability reporting, but does not specifically address the relationship between doing good and business performance.

Rests on the Assumption That "Doing Good" Can Be Good