To avoid injuring a company's main business while trading up or down, the firm should use multiple brands

Name: To avoid injuring a company's main business while trading up or down, the firm should use multiple brands
Brand: Quizplus
Rating: 4.9 (53 reviews)

Question

Quizplus · Accepted Answer

Using multiple brands allows a company to differentiate between their different products or services and prevent them from cannibalizing each other. This helps avoid injuring a company's main business while trading up or down.

To Avoid Injuring a Company's Main Business While Trading Up