What term describes the business strategy that companies like Coca-Cola employ by marketing and selling both global Coca-Cola brands alongside brands that appeal to unique tastes and ingredients?

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Glocalization refers to the business strategy of selling global brands alongside localized brands that cater to unique tastes and ingredients. Coca-Cola is known for employing this strategy by selling their global Coca-Cola brand alongside other brands that cater to local tastes and preferences in various countries.

What Term Describes the Business Strategy That Companies Like Coca-Cola