Multidimensional scaling techniques result in perceptional maps that describe the positioning of companies or brands that are compared relative to the position they occupy in the minds of customers according to key attributes.

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Multidimensional scaling techniques are used to create perceptional maps that depict the relative positions of companies or brands based on key attributes in the minds of consumers.

Multidimensional Scaling Techniques Result in Perceptional Maps That Describe the Positioning