The aim of macro-environmental analysis is to aid the organization in discerning trends in the macro-environment which might impact upon its industry and markets.

Question

Quizplus · Accepted Answer

The statement is true. The purpose of macro-environmental analysis is to identify external factors that may affect the organization, such as social, economic, technological, environmental, and political factors. By understanding these trends and changes, companies can adapt their strategies to meet new challenges and take advantage of opportunities.

The Aim of Macro-Environmental Analysis Is to Aid the Organization