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A Researcher May Have a Favourite Explanation of Why People

Question 11

Multiple Choice

A researcher may have a favourite explanation of why people 65 years of age and older watch more television than those aged 45 to 64, but the same researcher must also consider alternative explanations of the television-viewing patterns of older adults and use procedures to rule out these alternatives. This process is an example of


A) reliability
B) validity
C) objectivity
D) empiricism
E) control

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