When Jonathon's son, Graham, misbehaves in the grocery store, Jonathon firmly scolds him and tells him, "If you do not start behaving, I will put back the cookies that you asked for." Jonathon is using a type of feedback called negative reinforcement with his son.

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Jonathon is using a form of punishment (specifically, the threat of removing a desired item) to decrease an unwanted behavior, not negative reinforcement, which involves removing an aversive stimulus to increase a desired behavior.

When Jonathon's Son, Graham, Misbehaves in the Grocery Store, Jonathon