The part of marketing that relies heavily on interpersonal communication and interaction between buyers and sellers is called _____________
A) Advertising
B) Sales promotion
C) Direct marketing
D) Consumer behavior
E) Personal selling

Question

Quizplus · Accepted Answer

Personal selling is the part of marketing that involves direct communication and interaction between a seller and a buyer. It can be face-to-face, over the phone, or online. Personal selling is crucial in building relationships, influencing purchase decisions, and providing customized solutions to customers' needs.

The Part of Marketing That Relies Heavily on Interpersonal Communication