Consultative selling focuses on achieving the strategic goals of customers, rather than just trying to meet needs or solve problems.

Question

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Consultative selling involves taking a proactive approach to understand the broader strategic goals and objectives of a customer, and then aligning your product or service offerings to help them achieve those goals. It's more about building a long-term relationship and creating value for the customer, rather than simply solving their current problems or meeting basic needs.

Consultative Selling Focuses on Achieving the Strategic Goals of Customers