When evaluating written sales proposals, buyers use the concept of assurance to judge how well the seller is able to identify creative, dependable, and realistic solutions and strategies and match them to the buyer's needs and wants.

Question

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Assurance in sales proposals typically refers to the seller's ability to convey trust and confidence in their capability to deliver on promises, rather than specifically identifying creative, dependable, and realistic solutions.

When Evaluating Written Sales Proposals, Buyers Use the Concept of Assurance