To counter the sharp reversal of fortunes, many broadcasters formed _____________agreements, whereby one radio station leases time and/or facilities from another area station.

Question

Quizplus · Accepted Answer

The given statement describes a Local Marketing Agreement (LMA), where one radio station operates another station in the same market. This helps to reduce costs, share resources and promote programming in a particular area. The other options, such as Reciprocal trade agreements, Revenue Sharing agreements, and Non-competitive Network agreements, do not accurately describe the situation mentioned in the statement.

To Counter the Sharp Reversal of Fortunes, Many Broadcasters Formed