How do advertisers establish a brand's uniqueness?

Question

Quizplus · Accepted Answer

A catchy slogan and distinctive visual identity are important for establishing a brand's uniqueness, as they help the brand stand out in the market and create a memorable identity in the minds of consumers. While color and shape can also play a role in creating a brand's visual identity, they alone may not be enough to establish uniqueness. Montage techniques and star appeal may be effective in certain contexts, but they are not necessarily essential for establishing a brand's uniqueness.

How Do Advertisers Establish a Brand's Uniqueness