Question 1

Jamal critically analyzes media content by considering its particular presentation, its underlying political or social messages, and its media ownership or regulation. Jamal demonstrates __________.

Accepted Answer

Jamal's ability to analyze media content by considering various factors such as presentation, underlying political or social messages, and media ownership or regulation demonstrate media literacy skills. Media literacy refers to the ability to critically analyze and evaluate media messages, sources, and content.

Question 2

__________ relies on the notion that we classify, organize, and interpret things into certain schema to simplify the complex.

Accepted Answer

Media framing relies on the notion that we classify, organize, and interpret information into certain schema to simplify complex information, influencing how audiences perceive and understand issues.

Question 3

A leading theorist in contemporary semiotics and the father of linguistics, __________ identified the dual nature of signs.

Accepted Answer

Ferdinand de Saussure is the leading theorist in contemporary semiotics and the father of linguistics who identified the dual nature of signs.

Question 4

__________ combine certain elements of books and newspapers in their media grammar.

Accepted Answer

Magazines often combine certain elements of books and newspapers in their media grammar, such as long-form articles similar to those found in books and editorial layouts similar to newspapers. Films and TV shows are typically visual media that do not directly combine elements of books and newspapers, and while advertorials may combine elements of advertising and editorial content, they do not necessarily incorporate elements of books.

Question 5

The main concern in the early days of film in the 1920s was the medium's depiction of __________.

Accepted Answer

In the early days of film, there were concerns about the negative influence of movies on society, particularly regarding the depiction of sex, violence, and lawlessness. Adultery, smoking, drinking, and politics were also controversial topics, but they were not as central to the public debate as the perceived immorality of Hollywood films.

Question 6

Radio and recorded music have their own grammar, one that is based solely on __________.

Accepted Answer

The grammar of radio and recorded music is based solely on sound. While rhythms and multiple audio tracks may be important components of radio and recorded music, they are not the sole basis for their grammar. Listeners may influence the content and style of radio and recorded music, but they do not determine the underlying grammar.

Question 7

The underlying media grammar of specific categories or genres makes it easier to __________.

Accepted Answer

The underlying media grammar of specific categories or genres helps artists to market and promote themselves more effectively by understanding the conventions and expectations of their target audience.

Question 8

__________ is generally either underlined or otherwise set apart typographically or graphically from nonlinked text.

Accepted Answer

Hypertext is typically underlined or otherwise set apart from nonlinked text to indicate that it contains a hyperlink to additional information or another location within the same document or website.

Question 9

If much of the media we consume comes from a handful of large conglomerates, it raises questions about the role of media __________, how information may be skewed toward a particular viewpoint that influences our views of politics, society, or culture.

Accepted Answer

The question is asking about the potential for information to be slanted in a particular direction due to the ownership and control of media conglomerates. This is commonly known as media bias.

Question 10

What has research revealed about media bias and media effects?

Accepted Answer

Research has revealed that audiences can be quite active in interpreting and using media. This means that individuals may not simply accept media messages passively, but instead may actively engage with the media they consume and form their own opinions and beliefs based on their interpretation of those messages.

Answer: D 
 Research has shown that media bias can occur not only in news stories, but also in entertainment media and other forms of content. This means that all types of media can potentially have a bias that influences the messages they convey and how audiences receive and interpret those messages.

Question 11

__________ is/are one of the few traditional mass-communication formats to include frequent interaction between media producers or hosts and the audience.

Accepted Answer

Talk radio is known for featuring frequent interaction between the hosts and the audience, often through call-in segments or social media engagement. The other options listed may include some audience interaction, but not to the same extent as talk radio.

Question 12

New efficiencies of creating and delivering content in a digital, networked environment are emerging throughout the world. Long-held, highly profitable business models based on __________ are less viable nowadays.

Accepted Answer

The sentence states that "Long-held, highly profitable business models based on _____ are less viable nowadays," indicating that the missing word refers to something that is no longer effective in the new digital and networked environment. Among the given choices, the only one that fits this description is "analog technology." Multimedia platforms, media convergence, and media interactivity are all characteristic of the new digital environment and are therefore not candidates for the missing word.

Question 13

What does Magritte's famous "This is not a pipe" painting tell us?

Accepted Answer

Magritte's painting challenges the traditional notion that a representation of an object is equivalent to the object itself. He is commenting on the relationship between image and reality and questioning the way we perceive and understand the world.

Question 14

One of the conventions of interviewing in both the field and the studio is that the reporter instructs the interview partner to __________.

Accepted Answer

Interview partners are often instructed not to look directly into the camera to maintain a natural conversation flow and to avoid breaking the fourth wall, which can be distracting to viewers.

Question 15

__________ has several advantages over the Internet in many developing countries, providing an easy and relatively cheap way to communicate.

Accepted Answer

Mobile telephony is a popular and easily accessible means of communication in many developing countries where Internet connectivity is limited or expensive. Mobile phones are affordable, portable, and can be used for voice calls, texting, and even accessing basic internet services. Radio and landline telephony are less widely used and less accessible in many areas, while cable requires infrastructure that may not be available in rural communities.

Question 16

Edited audio clips from interviews with people are known as __________.

Accepted Answer

Edited audio clips from interviews with people are known as actualities.

Question 17

Each medium of mass communication presents its messages uniquely according to a set of underlying rules that can also be described as __________.

Accepted Answer

The answer of Each medium of mass communication presents its...

Question 18

The shift from point-and-click interactions with a mouse to touchscreen swipes and "pinches" that help manipulate content makes us aware that __________.

Accepted Answer

The shift in interactions and the awareness it creates suggest that our current methods are not natural but rather learned and adapted. The other options are not directly related to this shift in interaction methods.

Question 19

Which of the following devices is associated with TV sitcoms?

Accepted Answer

Laugh tracks are commonly used in TV sitcoms to simulate the sound of a live audience laughing at the comedic moments in the show.

Question 20

Four audio techniques that impact the media grammar of radio and recorded music are __________.

Accepted Answer

Volume changes, multiple audio tracks, sound effects, and voice-overs are all audio techniques that can impact media grammar in radio and recorded music. Audio sweetening, sound dissolves, capturing, and control (A) and mood manipulation, capturing, conforming, and interaction (D) are not commonly recognized audio techniques. Song manipulation, multiple recording, tracking, and rhythm access (B) may apply more to the production of music rather than impact on media grammar.

Quiz 2: Media Literacy in the Digital Age